Peter John
Producer · Dove Award-Nominated DirectorTwenty-five years directing music videos, brand films and live shows for the world's best artists.
Producing, consulting, workshops and training — for the people who want to make the things that matter.
Creatives don't need to make more content — they need to make fewer, better things.
Twenty-five years on the road with some of the world's best artists, bands, and surfers. One observation never changed: Trends may get views, division will cause attention but Authentic Story lasts forever.
Cine Artistlabs is what happens when you spend a quarter-century watching the thing on the other side of the lens: people making the work they'll be remembered for and work for those watching who are transformed by it. The world is telling us to make more noise, make more things, get more attention. But that never works, never satisfies and never ends.
We need more creatives making fewer better things.
Story builds legacy. Everything else is just noise.
Every lesson, breakdown and project file from our live workshops — rebuilt into a self-paced online course. The full craft of live-concert filmmaking, start to finish, from anywhere in the world. Doors open July 2026.
Join the waitlist →I came from a DSLR thinking I was killing it. Pete put a RED in my hands, walked me through all of it — then taught me the real lesson: it's not what or how, it's the why.
I quit film school after two weeks. On location with Pete — a RED in my hands, real shows, real access — I learned more than I ever would have in years of classes.
I came in as a musician — media was just a side hobby. I walked out with skills that crossfade straight into my music, and connections you can't get anywhere else.
Before the workshop our church media was fumbling for direction. Pete answered the questions that were holding us back — and pitched it so the whole team could move forward together.
I quit my job as a primary teacher to pursue filming and needed guidance. Pete's consulting at Cine Artistlabs was exactly what I needed. He stripped away the noise and helped me finally own my worth, packaging my unique style into something the world actually wants to buy. 10/10 would take the leap again.
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